Starbucks Natural Fusions
Creative Direction, 2010
For the launch of Starbucks Natural Fusions coffee, I created a “Celebrate Flavor” concept. My team emphasized this flavored coffee’s difference: natural ingredients. We created luscious copy; beautiful, hand-drawn elements; and a celebratory Flash intro, which housed two storytelling videos. One video played on Target’s site and in its aisles, introducing customers to Natural Fusions. We also created banners for launch, while an email and complementary Flash piece ensured a dry sample of Vanilla was given away in record time. Delicious.