User Experience, Content Direction & Creative Direction – 2016 to 2021
I went on an exciting startup adventure with Wiretap, created by a dear former colleague. This browser extension let like-minded, passionate fans connect while they watched their favourite Netflix shows. I established a spirited, savvy written voice across all touch points, while helping to direct a look and feel which was dynamic and engaging. I also conducted user tests to make sure our work resonated with our target market – essentially all TV fans, but particularly millennials.