Indigo Adopt a School
Strategy, User Experience & Copywriting – 2012 to 2015
It was really rewarding to work for a great cause like Adopt a School, which puts books into high-needs elementary schools. I re-thought and re-wrote their campaign collateral in 2012. Given its success, I was asked to create and execute an email strategy into the following year. In 2014, I named the giveaway, wrote its positioning, and wrote a social media strategy, helping to grow donations by 31%, increase online donations by 230%, and engage 557% more users across the country. Fantastic!