American Stock Exchange

Creative Direction, 2005

American Stock Exchange needed site redesigns and banner campaigns for three of their Exchange Traded Funds (ETFs) – Dow Diamonds, S&P 500 Spiders, and MidCap Spiders. I particularly liked concepting the banner campaigns, which playfully and intelligently targeted their audiences. All components tied together carefully… and successfully. They sharply increased the number of prospectus downloads.