Carbonite

Content Direction, 2021 to 2023

As part of a dedicated team at Huge, I directed the large content overhaul of this site redesign from discovery through delivery. I designed and helped test the content architecture to make sure the site’s four audiences can find and take in the info they need about secure backups. I also wrote each page, creating guidelines for an audience- rather than a product-focused voice. Those guidelines I detailed out in a content playbook. Almost daily, I planned and collaborated with the client, who’s a gem. A big shout-out to Carbonite’s Nicole!