EA Boom Blox Bash Party

Creative Direction, 2009

Since Boom Blox Bash Party is all about destruction, I came up with a “Destroy and Explore” concept: users had to interact with a game-like structure in order to jettison to the site’s sections. In each one, we displayed the game’s fabulous concept art, creating dimension, texture, and vivid palettes. The site was all about beauty and fun. I’m proud to share that the concept and design were approved—without changes—by Steven Spielberg, himself. This site garnered an Outstanding WebAward from the Web Marketing Association.