FEAST

Copywriting, 2015

Working with a great startup team of former Blast colleagues, I helped to usher in this Toronto service which delivers chef-made meals, created with local ingredients. I created a voice for the website and app that’s casual, enthusiastic, conversational, and somewhat humorous. I also had one of the best days of my career – we went to meet the farmers and learn about their methods. There’s nothing better than learning beside a gentle cow in a muddy field, or beside a singing stream at a fish farm.